GSAP SplitText
Design-led web development practice, partnering with studios, agencies and brands across culture, art, fashion and music.
Based in Toronto, focused on Art Direction and Branding. As the former Lead Designer for Triadlight, I drove the visual strategy that earned us a spot in the New Frontier programme. Currently, as an Independent Designer, I partner with founders and startups, bridging the gap between idea and reality.
What drives me. Signature ideas, precise typography and meticulous composition. I embed myself in the brand's culture and the people behind it, translating this essence into form that cannot be mistaken.
Kugiri
Design-led web development practice, partnering with studios, agencies and brands across culture, art, fashion and music.
Based in Toronto, focused on Art Direction and Branding. As the former Lead Designer for Triadlight, I drove the visual strategy that earned us a spot in the New Frontier programme. Currently, as an Independent Designer, I partner with founders and startups, bridging the gap between idea and reality.
What drives me. Signature ideas, precise typography and meticulous composition. I embed myself in the brand's culture and the people behind it, translating this essence into form that cannot be mistaken.
01 — Approach
Based in Toronto, focused on Art Direction and Branding. As the former Lead Designer for Triadlight, I drove the visual strategy that earned us a spot in the New Frontier programme. Currently, as an Independent Designer, I partner with founders and startups, bridging the gap between idea and reality.
What drives me. Signature ideas, precise typography and meticulous composition. I embed myself in the brand's culture and the people behind it, translating this essence into form that cannot be mistaken.
Every project starts with the typography and the grid. Motion comes later, to explain how things relate to each other, never to decorate.
02 — Process
Design-led web development practice, partnering with studios, agencies and brands across culture, art, fashion and music. From the first sketch to the last deploy, working closely with the people who will live with the result.
What drives me. Signature ideas, precise typography and meticulous composition. I embed myself in the brand's culture and the people behind it, translating this essence into form that cannot be mistaken.
Short feedback loops, real content from day one and prototypes in the browser instead of static mockups: what you see is what ships.
03 — Craft
Small details add up. The way a line of text settles, how a page leaves and the next one arrives, the rhythm of a list: quiet decisions that make a site feel considered.
What drives me. Signature ideas, precise typography and meticulous composition. I embed myself in the brand's culture and the people behind it, translating this essence into form that cannot be mistaken.
Built with Astro, GSAP and a lot of patience. Tested on real phones, slow connections and with reduced motion turned on.
04 — Contact
Based in Toronto, focused on Art Direction and Branding. As the former Lead Designer for Triadlight, I drove the visual strategy that earned us a spot in the New Frontier programme. Currently, as an Independent Designer, I partner with founders and startups, bridging the gap between idea and reality.
What drives me. Signature ideas, precise typography and meticulous composition. I embed myself in the brand's culture and the people behind it, translating this essence into form that cannot be mistaken.
Available for freelance projects and collaborations with studios. Based in Toronto, working with teams across Europe and North America.